Consumer Technology
Tech launches are fast, crowded, and unforgiving. Our job is to help brands cut through the noise and show people why the innovation matters. From headline-grabbing product debuts to holiday gift guides and CES showcases, we’ve helped brands turn crowded moments into opportunities.
At 1952 PR, we’ve partnered with brands like ZAGG, mophie, Jabra, and Govee, crafting programs rooted in storytelling but tailored to each product’s unique place in the market. Here’s how we’ve brought those stories to life:
Consumer Technology
ZAGG iPhone 17 Launch
In a category where dozens of accessories debut overnight, we made sure ZAGG stood out, securing 22 hands-on previews in a curated NYC space with outlets like WIRED, WSJ, CNET, Real Simple, The Shortcut, and Ubergizmo, plus a dozen additional virtual briefings with Forbes, Engadget, and Digital Trends. We built detailed media guides that went beyond beats to capture reporters’ personal interests and hobbies, creating meaningful connections. Add in embargoed product seeding, long-lead anticipation, and 10 months of prep that included analyzing iPhone 16 coverage to identify wins and gaps, and ZAGG was positioned as the go-to accessory brand during Apple’s biggest news cycle. In just the first week post-launch, ZAGG Business Insider named ZAGG “Best Clear Case” and Macworld named a new case in ZAGG’s lineup the “best rugged case.”
Consumer Technology
Mophie
For products where specs are table stakes, we focused on translating features into everyday benefits. We zeroed in on commerce reporters to drive lifestyle and shopping-driven coverage, making sure these brands landed in key consumer moments like the holidays, Father’s Day, and Amazon Prime Day. This shifted perception from “tech specs” to “products people buy, gift, and use.” With earned media coverage secured in outlets like Travel + Leisure, CNET, Wirecutter, Rolling Stone, and Tom’s Guide, among others.
Consumer Technology
Govee
With over a dozen new products launched annually, the challenge was standing out in a crowded smart home space. We built an expansive earned media program where getting products into media hands became the differentiator. From consistent hands-on reviews to CES support that cut through the noise, we helped establish Govee as a trusted category leader instead of just another smart home brand. 114 editorial placements, 49 top-tier stories, 3.2B impressions.
Lifestyle
Lifestyle PR is about more than visibility; it’s about creating cultural connection. From sexual wellness to food, travel, and mobility, we’ve helped brands tell stories that reflect their DNA while sparking conversations people actually care about.
At 1952 PR, we’ve partnered with brands such as ASTROGLIDE, Rubio’s Coastal Grill, eharmony, Viator, Lucid Motors, Gazelle, Urban Arrow, and Cricut, building campaigns rooted in storytelling but tailored to each brand’s unique challenges and opportunities. This is how we’ve brought those stories to life:
Lifestyle
ASTROGLIDE Pride Campaign
In the middle of the pandemic, ASTROGLIDE faced the challenge of celebrating Pride without in-person events. We created an award-winning campaign designed to truly connect with the LGBTQIA+ community, even from a distance. Anchored by philanthropic giving and custom illustrations commissioned from LGBTQIA+ artists to spotlight overlooked community spaces like bars and support organizations, the integrated effort spanned media, influencers, social contests, and paid. The result: 113K paid influencer impressions, 227K social interactions, $72K donated to LGBTQIA+ organizations, and three industry awards.
Lifestyle
Gazelle
With limited budgets and a bi-annual product cadence, consistency matters. We built a drumbeat of coverage around every launch, creating a strategic outreach plan that let the bikes speak for themselves. Premium by design, Gazelle’s bikes were positioned through embargoed outreach up to three months ahead of launch, paired with media loaner trials to deliver authentic, first-hand reviews. The spring launch of four models generated 42 pieces of coverage, 79M views, and features in outlets including Bicycling, Gear Junkie, WIRED, Electrek, Men’s Journal, and Tom’s Guide.
Lifestyle
Rubio’s Coastal Grill:
After filing for bankruptcy, Rubio’s, the West Coast chain behind the original fish taco, brought us on to help create a groundswell of positive media coverage and reset its story after 30 years in business. The challenge: how do you generate national attention for a regional fast-casual restaurant? Our solution was to position Rubio’s longtime chef, with 20+ years at the brand, as a thought leader while also highlighting comeback narratives, deals and menu innovation. In the first 90 days, we secured 40+ earned media stories, and in the first five months more than 120 placements in outlets including The Takeout, Chowhound, Reader’s Digest, Eat This, Not That, and regional staples like the San Diego Business Journal, Orange County Register, and Los Angeles Daily News.
Let’s Build Together
From thoughtful media strategy to founder visibility, we help brands and leaders tell stories that stick. Whether you need a full-service PR partner or a fractional consultant, 1952 PR is here to grow with you.